About Us

THE AKAARI STORY

AKAARI was founded by sisters-in-law Priyanka and Monika, brought together by a shared belief that fine jewellery should feel personal, honest, and quietly luxurious.What began as a mutual appreciation for thoughtful design evolved into a brand rooted in sincerity, emotion, and conscious craftsmanship. AKAARI was envisioned as a space where modern luxury feels warm and human where jewellery carries intention and is designed to be worn, lived in, and cherished.

At AKAARI, every piece begins with intention

We create fine jewellery using laboratory-grown diamonds chosen for their brilliance, integrity, and complete transparency. Identical in structure to natural diamonds, they allow us to offer exceptional quality without hidden costs or compromise. Our designs are modern heirlooms: timeless in spirit, effortless for everyday wear. Crafted in fine metals and enduring materials, each piece reflects thoughtful innovation, refined artistry, and genuine value.

We choose to create only what we would wear ourselves jewellery shaped with care, warmth, and quiet elegance. AKAARI exists to bring emotion, confidence, and a sense of intimate beauty into the pieces you choose to hold close.

The Visionaries

Monika Gupta

Co-Founder | CEO, India

Monika’s journey toward AKAARI began with a lifelong affinity for design and a desire for transparency in luxury. After spending 19 years abroad and working with two of the Big Four consulting firms, she returned to India in 2023 seeking a more intentional, creative life.

During her years in the U.S., a defining experience reshaped her view of fine jewellery. After purchasing natural diamond jewellery, she later discovered laboratory-grown diamonds identical in structure, brilliance, and beauty. The realisation that consumers often pay significantly more for something visually indistinguishable sparked a deep need for honesty and clarity.

This moment became a foundational seed of AKAARI. She set out to build a brand anchored in transparency, craftsmanship, and design excellence offering jewellery she would proudly wear herself, and nothing less.

As CEO in India, she leads AKAARI’s creative vision, design development, and overall aesthetic direction, ensuring every piece reflects emotion, elegance, and quiet sophistication.

Priyanka Kondapaneni

Co-Founder | CEO, USA

Priyanka’s connection to jewellery has always been deeply personal. To her, it has never been just about adornment, but about memory the quiet milestones, the unspoken emotions, the stories we carry with us. After years in consulting, she found herself increasingly drawn to the evolving world of laboratory-grown diamonds, captivated by their transparency, innovation, and ethical clarity.

What resonated most was the alignment with her own values that luxury should feel honest, intentional, and accessible without compromising on beauty or brilliance. The idea that modern craftsmanship and technology could create something both responsible and extraordinary felt like a natural progression of what fine jewellery could represent.

This belief became her driving force at AKAARI. As CEO in the USA, Priyanka leads brand strategy, partnerships, and creative direction, shaping the brand’s voice and global presence. With a strong instinct for storytelling, she ensures every piece feels expressive, intimate, and timeless jewellery designed not only to be worn, but to hold meaning beyond aesthetics.

OUR VISION

To redefine modern luxury through transparency, innovation, and timeless design where fine jewellery is not only beautiful, but meaningful.

By championing laboratory-grown diamonds and conscious creation, we aim to make responsible luxury the new standard, building a brand that feels personal, purposeful, and enduring.

OUR Mission

To inspire love, joy, and connection through unique, high-quality jewelry pieces that evoke emotion and a sense of magic, with timeliness craftsmanship.

Empowering our customers to make conscious, sustainable choices, we aim to shape a brighter, more responsible future for luxury.